More than four in five people (86 per cent) surveyed for a recent report by the Office of National Statistics (ONS) highlighted cost of living as one of the most important issues facing the UK.

Selby-based charity Up for Yorkshire provides a wide range of support for residents on issues including the cost of living, mental health and community transport. They’ve seen a surge in demand in recent years – from receiving 12,000 enquiries in 2020 to more than 40,000 this year.

Chris Hailey-Norris, chief executive of Up for Yorkshire, reports:

“We’ve seen a huge increase in demand – a staggering increase – but that’s also something we’re happy about, because it means more and more people are joining the conversation, talking to us and getting help. My message is that it’s great to share what your concerns are, and there’s always options available. Some people assume nothing can be done, which is absolutely not the case. On the one side you’ve got so many families that are struggling, and then on the other there’s all these benefits going unclaimed – we want to encourage people to come forward and talk, to say if they are struggling and need help, because help is there. Sometimes it’s about confidence, breaking down the stigma of asking for help, and sometimes it’s about not knowing what help is available – that’s what we’re here for.”

To support those struggling to pay for food as well as reduce waste, Up for Yorkshire runs a community fridge each week where residents can take home quality, fresh produce that has been donated by local supermarkets, businesses and residents.

Chris added: “Our community fridge has been running for a number of years and it helps hundreds of people a week. We’re delighted when people come, and it is humbling to see the relief on their faces. It’s a team effort and that’s the beauty of North Yorkshire – we’re all in it together. We’re a proud county all about honesty and openness, and it’s our pleasure working with so many amazing colleagues, volunteers and partners to help so many people who are worried and need our support. Sometimes people come in not knowing what they want to chat about or where to start, and that’s fine – it’s about starting that conversation and finding out what is on offer. When somebody opens up, everybody wins – the person themselves, their loved ones, the whole community.”

You can also watch a short video with Chris.

In November North Yorkshire Council launched a campaign aimed at promoting the wide range of support available for people concerned about the cost of living, which aims to make sure residents know about the range of schemes and organisations available if they’re struggling. This includes information about emergency support with everyday living costs, benefits, energy bills, food and managing debt as well as pension credit which can all be found all in one place here.

The council’s cost of living web page also has information about schemes to help families, free adult learning courses and local community-based support including Warm Welcome spaces as well as advice on staying well. People can also go into any North Yorkshire library or North Yorkshire Council office to find out more about the support that is available.