Each year on 1 October, we celebrate the International Day of Older People — a moment to reflect on the incredible contributions older people make to our communities, families and workplaces. This year our Chief Executive, Jane Colthup, talks about the need to challenge ageism in all its forms. She writes:

Older people bring a wealth of experience, resilience and wisdom. They are carers, volunteers, neighbours and friends. Many continue to support others well into later life – offering childcare, helping in their communities, or simply being a steady, reassuring presence. Their stories connect generations and their knowledge helps shape a more compassionate and thoughtful society.

But despite all this, ageism remains one of the most widespread and socially accepted forms of discrimination. It can show up in subtle ways – being overlooked in conversations, assumptions about what someone can or can’t do, or being excluded from decisions that affect them. It can also have serious consequences: research shows that ageism can negatively impact mental and physical health, reduce access to services and limit opportunities for older people to thrive.

In the workplace, ageism can mean being passed over for training or promotion or being encouraged to retire early – even when someone still has so much to offer. Yet older workers bring reliability, problem-solving skills and a lifetime of experience. In a time when many industries are facing skills shortages, embracing age diversity isn’t just fair, it’s smart.

This year let’s challenge the stereotypes. Let’s recognise that older people are a vital part of our communities. They are innovators, caregivers, leaders and friends. They deserve to be seen, heard, and valued – not just today, but every day.

So, whether you’re an older person yourself, or someone who supports and values them, take a moment today to celebrate. Share a story, say thank you, or simply spend time with someone who’s been around a little longer. Because ageing is something we all share and it’s something to be proud of.